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       Lecoq Practice Development

      How we work makes all the difference:

We provide you with a complete, professional, comprehensive practice development system that includes all required marketing, patient communication and patient management materials, reports, publicity material, handouts, specialized supportive forms and a concise step-by-step-by-step methodology for practice building.  (Set up a free initial consultation.)

Rapid ROI:  Most of our clients are amazed at how quickly they are able to increase VT sign-ups.  Most of our clients report making back the entire cost of the consultation within a few weeks.

Our basic package: We provide doctor and staff training at your office.  This increases results because we can focus on the details of developing and implementing your plan, in your office, in your community, with your staff. 

A year of personalized phone training and support:  Our basic package includes 12 months of scheduled coaching and advanced training and support calls.  This is a scheduled sequence of calls designed to walk doctor and staff through the details of implementing the system.  Doctor and key staff will get personal help, plus phone practice sessions for new actions, marketing implementation.  We will also be supplying additional marketing and community outreach materials, videos, scripts, press releases, and advanced mailing materials.

Intensive pre-training for the doctor:  Special sessions with the doctor and select staff leaders prior to staff training is included to teach the core elements of our system; "The Talk" and the "R.T.E.C."  This gives an immediate boost to sign ups and makes onsite training more effective and advanced.  Doctor has a choice of a 1 1/2 day individual on site training, or attending our wonderful 3-day More Patients Breakthrough Course.  The course offers a significant advantage from the group interactions and sharing of experiences between participants.  Let us know your preference.

Includes More Patients Breakthrough Course:  Our full consultation also includes our remarkable new course of how to deliver the vision therapy message so that parents book exams or enroll in therapy, and educators and other professionals make referrals.  Doctors doing a full consultation may bring up to 2 key staff members (we can discuss which staff should attend).  The course greatly accelerates

Four full days on site:  We come to your office for a total of four days to work with both doctor and staff.  We teach, and do activities designed to transfer critical skills to doctor and staff.   We work with staff to learn, understand and implement the entire system.  That means that by the end of day four, your staff has already worked out and learned what they need to begin producing vision therapy patients.    We take a day off between day 2 and 3 to let everyone absorb what they've learned.

Day four/two sessions:  On day four, we teach key staff to do the public outreach marketing so that they are able to generate talks, new patients and develop a strong, reliable referral base.  In practices with primary care, day four includes about half a day on how to book VT patients from your chair as well as increasing patient acceptance of multiple pairs.  We also discuss application of what you've learned to vision therapy case presentation.

Skills, not just good ideas:  We believe that the most important result any consultant can produce is to have doctor and staff produce results immediately.  We don't just leave you with a checklist of things to do on your own.  At the end of the three days, doctor and staff will be using the critical basic steps of our system.  During you very next exam, you'll be using what you've learned. 

A major difference:  We realized early on that just training the doctor to do a better job of "selling" VT wasn't enough.  Doctors and staff in vision therapy are not motivated primarily by money.  Changing the way a practice operates requires a lot of motivation and commitment.  From the first moment of our training, you will feel and hear a strong focus on putting the wellbeing of the patient before all other considerations.  We find that good-hearted, well trained staff are always eager to use this new way of operating.  This emphasis on team is a major difference between us and all other consultants. 

The majority of employees quickly get into the spirit of helping others by building VT or are pulled into the spirit by the rest of the staff's renewed enthusiasm.  It's a joy to participate in growing success.  This is one area in which Lecoq Practice Development excels.   By liberating the doctor from playing the key "selling" role, non-billable chair time is dramatically cut and VT grows.  And, the more staff takes responsibility and acts to make the practice grow, the more freedom the doctor enjoys.

Skills, not just good ideas:  We believe that the most important result any consultant can produce is to have doctor and staff produce results immediately.  We don't just leave you with a checklist of things to do on your own.  At the end of the three days, doctor and staff will be using the critical basic steps of our system.  During you very next exam, you'll be using what you've learned. 

Strong emphasis on staff development:  How would it be if you knew that 90-95 percent of all the patients you saw for therapy exams would sign up for VT?  How would it be if you could just focus on the child or adult patient's need for help because all time, money and insurance issues were already handled?  The most precious asset in any practice is doctor chair time.  That's why we emphasize staff training and development.  When staff properly prepares the patient during triage and during the first steps of their initial exam, doctors tell us that putting patients into VT is suddenly easy and even insurance issues seem to fade away. 

Handling resistant staff or sabotage:  We occasionally encounter a staffer who becomes an uncooperative roadblock to growth.   A few have even had staff with critical skills who used their "power" to stifle growth and change.  Although uncommon, we find that this kind of person will either quit or can be marginalized, or encouraged to leave the practice and replaced.  Our phone support includes working with you to resolve this kind of situation.  We added our therapist training associate is so that you have resources to develop replacements fast.

Marketing know-how and materials:  During our 3 days in your office, we teach your Vision Therapy Administrator and an assistant how to conduct community outreach and in-office marketing.  This highly professional approach to generating new patients and a network of patients, professionals and educators who refer causes growth to occur at a pace you can handle.  It works over the long term to produce a steady flow of new and referred patients by getting your message before all possible people, groups and media in your area.  We show you exactly how to do it, give you the material and teach your staff what to say for maximum impact.  Your staff becomes a revenue center for your practice.  See Marketing for details.

NETwork is included in your consultation:  Our wonderful computer program, NETwork, makes it very easy to accomplish all the things you know you should be doing but seldom get around to.  Software to build and sustain a network of parents, educators and professionals who refer.

Our fee includes three kinds of phone support for doctor and staff:

1) A one year program of scheduled  help with implementation, and other practice issues.
2) One year of support for how to get the most impact from your marketing by using our NETwork software.
3) Free, unlimited support for the operation and use of the NETwork software and .

Therapist training to handle growth:   In addition, as you grow, we can enable you to handle the therapy load by providing three levels of therapist training in your office, with your own equipment! (for details see our Training page)

Notebooks, Forms, and Manuals:  Lecoq Practice Development has invested 27 years in expanding and improving its system for growing a VT practice. The result is not only great teaching and consulting, but also a remarkably rich body of printed materials (forms, handouts, demos, invitations, press releases, How-to guides for key system methods, scripts, how-to sheets, etc.) numbering in the hundreds of pages.

As a client put it, we not only give you the plan and skills to build whatever kind of practice you want, we also give you all the nuts and bolts needed to do it!

Word Files: All our forms, materials, handouts, demonstrations, press releases guides, outlines checklists, etc, are installed on your computer so you can use or even modify them for immediate use.  All computer files

Reference notebooks:
We supply you with seven notebooks containing a wealth of materials to support growing your practice.  They give you a detailed, ready reference to every area of our system so you can keep growing for years after your consultation and training. You receive the notebooks a few weeks before our visit so you can get a head start. These also help you educate new staff as you grow.

Six notebooks cover each distinct aspect of our consultation/training. The seventh contains ready to copy originals of key forms and materials. 

1) Sign-Up Process: Step by step by step guide, checklist and materials to help you keep sign up rates high.

2) Community Outreach Marketing: Guide to getting the word out in a way that has patients arriving seeking vision therapy. Media, groups, educators, parents, professionals in a position to refer--how to reach them, how to set up talks and inservices, how to build and keep your referral network active (for more detail, see our Marketing page).

3) Talks & Workshops: The centerpiece of marketing.  The purpose of talks and workshops is to generate appointments for evaluations and to have candidate patients enrolled in therapy. This guide covers what to say, how to interact, and how to use our amazingly effective R.T.E.C. communications steps to trigger sign-ups WITHOUT selling or pressure. Handouts, publicity, guides to setting up talks, scripts, and how to follow up for maximum impact.

4) Exam and Multiple Rx: Case presentation in the chair to generate high patient compliance. Our amazing "Talk" for the chair and our exclusive Multiple Rx method that dramatically increases multiple prescriptions without selling. Includes time tested case presentation forms, history forms that uncover behavioral vision problems, demonstrations, and how to book VT exams routinely during your case presentation. Here are some examples (requires Acrobat Reader).

30 Question Predictive Checklist     Hand Demonstrations for Children     Eye Movement Exercise

5) Reports: Checklist/report order forms, complete content of automated reports, guide to automating your favorite existing reports. Keep at your desk to keep ahead of the flood of reports growth generates.

6) NETwork instruction manual: A guide to using our NETwork computer program. One is a quick pictorial guide for easy reference.  Also includes an illustrated listing of all the forms and materials supplied in our system. 

7) Copier-Ready Original Forms: We prepare all the forms you'll need to set up the system with your name, address, phone, website/email so you can put everything to work immediately.



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Lecoq Practice Development
14420 Iroquois Rd. Apple Valley, CA 92307

CONTACT US:     877-203-9100
For Information: idealvt@verizon.net
For NETwork questions: idealvt1@verizon.net 

Copyright © 2006 Lecoq Practice Development
Last modified: 12/01/09
Web Page design by Jessica Webster