Courses: Marketing VT
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Essentials Courses Clinical IVI
How We Work
Who We Are
Not Just Vision Therapy
Continuing Ed for ODs
Presented by the
Ideal Vision Institute,
a not-for-profit organization devoted to increasing the number of VT ODs
Quick Start Vision Therapy Course
2020 Courses To Be
At the office of course
Philip Bugaiski, O.D. FCOVD
The Developmental Vision Center
The Main Office
10210 Berkeley Place Drive Suite 200
Co-Leaders, Thomas or
Amee Lecoq for the business and marketing segments
Contact Amee Lecoq to learn more or to enroll,
Enroll via FAX using form on the
back of the brochure
Or enroll by phone at 949-244-3214
Thousands of optometrists have an interest in vision therapy, but are uncertain
about starting. Concern about whether they have sufficient clinical
knowledge holds many interested doctors back. Being uncertain about how to
set up, staff, train and operate and market a successful VT practice, but still
want to? Then this is the course for you.
Imagine a rushing river, rushed primary care ODs dealing with
increasing economic pressures on one side, happy VT ODs on the
other. There are some rocks in the stream, but it's quite a leap to reach
the first one The Ideal Vision Institute is designed to be the first rock, near the
shore and within easy to reach.
The Ideal Vision Institute is designed to help optometrists get past those
obstacles so they can get started. The clinical course is two weekends that
start with the knowledge ODs already have, and build on that.
Our IVI team hope you'll enroll and get started today.
The course provides direct and focused information on testing and
treatment of the most common vision problems that interfere with a child or
adult's ability to read, learn, comprehend and even pay attention. The course
features brand new, easily understood materials and hands-on instruction in small groups. The
purpose is to give you what you need to support a rapid and successful startup.
Systematic and thorough, the course includes a complete program of care for what
we call, "Sweet Spot Kids," a basic skills case.
course takes two 3-day weekends, about 2 months apart, to give you time to try out
skills with patients between course sessions. One very special feature of the course are
management, marketing and patient communication sessions, a much neglected area
that can mean the difference between success and floundering. For example,
what is the best target market to approach (it's not what you think), and even how to
set fees for therapy.
By the end of the first weekend, participants will be able to perform
basic in chair testing for binocular vision problems, and to perform basic
vision therapy with their patients. They will also learn how to present the
case in the chair so that parents or adult patients come to see for themselves
that vision is their problem and that YOU have the solution.
The second weekend walks doctors and staff (therapists and Vision Therapy
Administrator) through additional and "perceptual"
testing procedures. This weekend trains you and staff to perform the more
advanced therapy procedures. More training is provided for marketing
therapy as well as an open session to discuss your particular practice concerns.
The focus is on "sweet spot kids," relatively uncomplicated cases with no
significant developmental delays or pathology. This kind of case should make up
85-90 percent of your therapy case load. The learning "grid" gives you a
solid approach to treatment. The extensive and detailed documentation
enables you to train new therapists as you need them. The management and
marketing system, plus materials and guides you'll need to get started, are all
included. And because the course is structured with adequate open time,
plus phone access to instructors, you can handle issues unique to your
Is there really a market for VT? Can you expect to be
successful financially as well as having professional satisfaction in the VT
specialty? We hold the course in successful practices so you can see for
yourself that the answer to both questions is a resounding YES.
The greatest unserved public in optometry
At least 1 in 4 school age children fail one or more tests of visual skills
required for learning, according to a recent study. Tens of millions of
children and adults have binocular and learning related vision problems, but fewer than a quarter million will ever
receive the therapy they need in any given year. There are just not enough
ODs offering this specialty service.
This is the greatest underserved patient
population of all. And there is no area of the country that is NOT underserved
for vision therapy. Small
towns, big cities, it doesn't matter, because as few as 125 VT patients will
produce a million dollar gross with margins between 45 and 55 percent. And
that gives VT ODs a great deal of freedom for family, teaching, volunteering or
other activities. Of course, you could do what many VT ODs do, handle more
cases, build satellite offices to serve more people, quickly pay off college
loans, or build up a college fund so your children won't need loans.
Vision therapy practice offers an opportunity for freedom and financial
independence unmatched by any other specialty. Step out of the path of the
managed care and optical industry juggernaut. Be free to spend time with family instead of
doing endless VCP
paperwork. Restore appropriate
profitability. Enjoy being a doctor again.
Experience the joy of watching your patients transform from
unhappy problem kids to shining stars in school and life. Talk to any VT
OD and you'll find that patient experience is the best part of vision therapy
And if you're thinking of bringing another doctor aboard to add VT to your
practice, this is a great course to empower them to succeed.
The Ideal Vision Institute (IVI) is
an independent, not for profit organization devoted to increasing the number of
ODs who practice vision therapy. It is separate from Lecoq Practice Development,
(LPD) although IVI includes key portions of the LPD system. LPD offers
courses and consultation that focus on the business, marketing and communications aspects of VT
practice. For more information on these, visit these pages...
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