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Community Outreach Marketing:
Have Patients Arrive Seeking Therapy!
Don't you just love it when a parent arrives ready to sign up for therapy before the first exam? We provide the tools and training to make that happen all the time. We have a sophisticated yet simple to execute system of internal and external marketing that meets the highest professional standard, does not include any selling, and has proven its worth over two decades of development and use. (Set up a free consultation.)
We train you and your staff to get the message out in a way that has people arrive seeking VT, ready to sign up for exams and therapy. Plus you get our NETwork software and a slew of materials, flyers, PR materials- with training and a full year of extensive phone support for how to use it!
Turn Staff Into Income Producers: Our method, software and training turns a staff member into a valuable resource who actually generates revenue. No other training we know of provides such a powerful and useful staff development opportunity. One or two marketing successes can pay back the entire cost of the consultation! Extremely fast and high ROI.
Build a Referral Network: You'll learn exactly how to build a network of parents, educators and professionals who refer- how to find, contact and activate new referral sources you didn't know existed- and you'll get the training and system you need to keep that network active, informed and referring, plus extensive phone support as you implement it.
Reach Out To The Community: One in seven
Americans work in a field related to child care and education. About 1 in 14 are
involved in schooling our young people. Almost all clubs, groups, agencies and
organizations are made up of parents and many have missions directly related to
helping young people succeed. We'll teach your staff person exactly what how to
reach out to and inform this vast body of people in your area. You'll learn what
messages work, what to focus on first, and how to make the most productive
efforts you can make. We'll supply you with exactly the materials you need to
get the opportunity to speak to groups, and our NETwork software will enable you
to record and stay in touch with all your high-potential contacts.
Free Media Coverage: Getting your message into newspapers, periodicals, and on radio and TV is always great. We'll show you how to get that coverage with a minimum of effort, and then how to maximize the results from media coverage. We even supply illustrated flyers and press releases for all your workshops and talks.
Talks And Workshops: No other single marketing and community outreach effort has the impact of this approach. We'll teach you to do a talk that is comfortable, professional, and centered on exactly what a particular group or audience needs to know. Our "Talk" produces sign-ups for exams and enrollments into VT, not merely an informed public (which never acts on their knowledge). Even doctors who are uncomfortable with public speaking soon enjoy giving this natural, low-key talk. You'll learn this in our wonderful 3-day More Patients Breakthrough Course, which can be taken alone, or is included in every consultation. Read about the course here: Courses Read reviews of the course here: Course Reviews
Therapy Candidate Contact: Most practices have a long list of "candidates" for therapy who have not signed up or have dropped out of therapy, who are never contacted again. We'll teach you to use our easy point and click system to keep in contact and have many come in to start and complete therapy.
Educator Referrals: Most doctors are frustrated over getting educators to start referring. We'll show you a step-by-step way to make that happen with both private and public schools.
Home Schoolers: These parents have their priorities in order when it comes to their children. We teach you exactly how to reach this amazing group of people both through the secular and sectarian channels. Home schooling parents who find out about VT are among the top 3 sources of ongoing referrals.
How To Make Contact: Most doctors and staff meet hundreds of people each year who can help get children and adults who need help into your practice, yet few practices capture this information and fewer still ever make contact. We'll teach you and your staff exactly how to turn random contacts into productive referral sources, using simple, practical methods without a trace of selling or manipulation.
Practical, Systematic: Paul Harris, O.D., FCOVD, once said that in order to have a strong vision therapy practice, you need to have a system of communications in place to make sure that every patient (and community contact) gets the same strong message every time and at every step of the way. That is a perfect description of what we provide and train you and your staff to do.
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Lecoq Practice Development
Apple Valley, CA 92307
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Last modified: 04/18/17
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