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Lecoq Practice Development

Frequently Asked Questions:

What does the consultation cost? Our consultation and training have developed over two decades, this ongoing process allows us to provide extraordinary services at a competitive rate. The exact fee depends on what services you choose. You can call us or email us for a private quote by clicking the Contact Us page. Or call us at 877-203-9100.

(Set up a free consultation.)

How soon can I expect to earn back the cost (Return on Investment)? Results vary depending on doctor commitment and details of the practice setting, but our clients consistently report that they earn back the cost of the consultation and training within 3 to 4 weeks in the form unexpected new therapy cases. See Success Stories.

Why should I choose you over another consultant? Although there are many consulting firms for optometrists, only two have consistently produced great results for vision therapy practices. Why choose ours? Our approach is highly systematic, focuses on having staff (not the doctor) do most of the patient preparation and community outreach marketing, and we are the only consulting firm that provides sophisticated software to make it easy for staff to do marketing, reports, communications, workshops and other aspects of practice building. You will find our system focuses on communication that touches peoples' hearts, that's easy and natural. Our step-by-step-by-step system is designed so that doctors only see VT candidates after they have indicated strong acceptance of therapy, its cost and time demands. The most valuable asset of any practice is doctor time. See How We Work.

Can I speak with some of your clients? Many of our past clients are pleased to speak with doctors about us. Check the Success Stories page for letters and names of doctors you can contact.

I've already used another consultant, will your method conflict? No. In fact, we have found that our method usually increases the effectiveness of what you've already learned and gets the staff to contribute more. Clients who have used both consultants say our NETwork software, practice structure and strong marketing training have been extremely useful in multiplying the effectiveness of what they've already implemented.

I have new, untrained staff, should I train them before you arrive? Our experience has been that once some staff people have learned one way of operating a practice, they often resist making any changes. In practices where we worked with new, untrained staff, we found that new staff often did better at implementation because they didn't have to unlearn what they'd been taught before.

You seem to put a lot of emphasis on staff? Amazing effectiveness with staff is one of the key elements that distinguishes us. Our objective is to have staff carry the therapy practice forward rather than the doctor always having to push. In addition, doctor time is the most precious of all a practice's resources. We want to enable the doctor to spend time only on the most productive areas of patient care delivery, not waste it on "selling" VT or doing management chores.

I'm concerned about managed care, how will this help? We find it is easier to build a strong therapy practice in a managed care practice than in any other setting. We think discounts given managed care plans should be considered a patient acquisition cost (like marketing and advertising). But the structure that makes managed care cash flow work actually undermines therapy. In our method, you use what we call "triage", "differential appointing" and our More Multiples case presentation not only to make therapy thrive, but your per-patient revenue for all third party patients rises as well. A common outcome for our clients is that as they use our system and net improves, they are able to drop out of troublesome, slow or low-paying plans.

I'd really like to have a private-pay, therapy only practice. Yes you can do that using our system, with the proviso that you will use the system to vigorously pursue professional networking, active community outreach marketing and building a powerful and consistent referral network. We'll show you exactly how to do it and we'll provide the materials, PR, and other essentials you'll need to succeed.

I can't get therapists trained when I need them, can you help? We developed our therapist training program just for practices like yours. We come to you, tune the training to your approach, provide detailed, educational manuals, and cover the basic elements of three levels of therapy. Your office, equipment, your staff. If you grow fast, you'll need this kind of training to avoid putting a damper on new enrollments. Check out the training section if you want more detail.

We have a group practice, will this work? We've worked with a number of multiple doctor practices and usually find that each doctor has different interests and specialties. Our system and training actually enables all the doctors in a practice to cooperate and coordinate their efforts so each gets more of what they want from the practice. We teach a way of doing case presentation that dramatically increase patient compliance with ALL doctor recommendations. Our case presentation and more multiples method immediately increases staff effectiveness, particularly in the dispensary. We recommend that all doctors communicate before the consultation and training so we can fine tune the training to precisely meet the group's expectations.

I'm so far behind on reports, can you help? Our NETwork software makes basic reports very easy. And we've added a simple method to combine your NETwork info and patient name with your existing reports. You can get basic reports done in a few minutes. See the NETwork page for more information.

I'm a new practitioner, can you help? Good news, if you've been in practice 3 years or less, you get a greatly reduced fee. And if you're a brand new graduate or even if you're a student, you can call for feedback and guidance as you plan your career AT NO COST. Optometry has been very good to us and we consider helping new practitioners get started in VT is the best possible way to give something back. See Success Stories for new practitioner comments.

I've been in practice for years, what can you do for me? Our system is a wonderful way to restructure a practice to help long-established doctors gain more free time, or to prepare for or facilitate combining with an associate. Many of our established clients require highly individualized consultation and training, something our nearly 35 years of combined experience makes very effective. It's also an excellent way to add structure and value to a practice as you near retirement and get ready to sell.

I'm interested in just a portion of what you do. Yes, we do break out segments of our consultation so you can have focused, brief and intensive help. For those who have used other consultants, for example, you may find our NETwork computer program and rich marketing training is invaluable. Maybe you would like to implement just our patient flow structure. Contact us for more information or to discuss exactly what you need.

Do you ever speak at meetings, forums or congresses? Yes. We have done this many times and get high scores because we include details of implementation, something program chairs tell us that many consultants leave out. Thomas Lecoq serves as Chair of Patient Care Delivery for OEP Foundation, Lyna Dyson serves COVD as a leader assistant development. See Continuing Education for details.

Who are you guys? Thomas Lecoq, Lyna Dyson and Jean Lecoq have more than 35 years of combined experience in behavioral / developmental optometry. Lecoq Practice Development has been consulting and training since 1985. We have been developing and enhancing our system for a long time. See Who We Are for more.

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Lecoq Practice Development
14420 Iroquois Rd. Apple Valley, CA 92307
CONTACT US: 877-203-9100
For Information: idealvt@verizon.net
For NETwork questions: idealvt1@verizon.net